Nature’s Bounty partnered with Susan G. Komen to create a purpose-driven campaign centered around awareness and trial. The program featured a collaboration with renowned artist and breast cancer survivor Marnie Vollenhalls, whose custom artwork appeared on product packaging, in-store displays, and all activation elements bringing a powerful visual story to the campaign.
The initiative raised awareness for Nature’s Bounty Hair, Skin & Nails while promoting that $0.50 from every bottle sold during Breast Cancer Awareness Month was donated to Susan G. Komen.
The centerpiece of the race-day experience was the Nature’s Bounty “Warrior Wings” photo activation, an inspiring, shareable moment celebrating strength, survivorship, and community.