Engaged football tailgaters through an interactive experience blending fan engagement, grilling education, and social sharing. The activations drove awareness and consideration for tailgating and homegating grills. Fans enjoyed fresh-off-the-grill bites while capturing the excitement of pre-game gatherings at the Weber “Huddle Grill Cam” photo activation. Football legends and NIL partnerships delivered authentic branded content and amplified the campaign with creative support.