A high-energy tailgate designed for Gen Z, anchored by a striking, custom-bilt mountain that brought the “Mountain is Calling” tagline vividly to life. Fans challenged themselves on a Velcro wall and Mountain Cornhole, while a Mountain Dew-branded snowmobile photo activation created the perfect social media moment.

The Mountain Dude joined football stars on-site, a DJ fueled the high-energy vibe, and fans enjoyed Mountain Dew, exclusive swag, and local eats that created an adrenaline-fueled experience.