Gone Rogue/Land O’ Frost

Activent introduced Gone Rogue, a new high-protein chip to Spartan Race participants and fans. We created a robust activation that included media, social media, influencers, PR, on-site experiences, sampling, and retail support. The “can’t miss” on-site activation included a custom Spartan race-type obstacle that reinforced the brand identity while supporting the spirit of the Gone Rogue brand. Other powerful activation elements provided competitive advantages to race participants.