- Experiential Event Marketing
- Digital Experiential
- Sponsorship Marketing
- Corporate Events and Hospitality
Experiential Event Marketing
Today’s media savvy consumers must physically experience your brand, one-on-one, to care about it. As a result, experiential event marketing has become a must-have ingredient in the marketing mix. Our experience makes us uniquely qualified to develop integrated event campaigns that will support and leverage your overall marketing campaign. Using your brand’s attributes to create powerful experiences, we help create emotional connections between your brand and consumers. Activent brings creative thinking and laser-sharp execution to our clients’ campaigns. We integrate any event program with the overall marketing strategy. Our account teams work tirelessly to ensure every detail is covered from event conception to execution, including rigorous training of on-site staff, daily reports to clients and post event data analysis.
Digital and social media must be part of any experiential marketing campaign, and our in-house programmers use the latest technology to connect brands with consumers. Our technical capabilities bring digital experience to live events, and we integrate digital and social media to support and extend consumer experience beyond live events.
In addition to helping clients leverage their sponsorship assets through experiential marketing, Activent has extensive experience strategically identifying relevant partnership/sponsorship opportunities. These partnerships range from major national sponsorships to local sponsorships and celebrity endorsements.
Many companies say they can negotiate and manage partnerships and sponsorships. However, our diverse expertise across multiple marketing disciplines provides us with crucial insight to develop holistic activation plans.
Corporate Events and Hospitality
We help create and manage custom corporate event programs for groups from five to 5,000. From the traditional sales meeting, guest speakers, or an incentive trip to a major sports event, Activent can take care of all of the details: site selection, hotel, event tickets, production – We handle it all with precision.