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Activent has been working with Kia Motors since 2010 and has handled their NBA All-Star activation for the past four seasons. We have created several ways to engage fans through an interactive 360° animated photo experience, video green screen with the MVP trophy, Kia basketball courts and autograph sessions from NBA players. The activation also includes vehicle displays throughout the All-Star cities.
To leverage popchips partnership with Star Wars and their Limited Edition Star Wars packaging, we created an unmanned aerial vehicle (tethered drone) that looked similar to the Millennium Falcon. This sampling drone carried snack-size bags of popchips and dropped them to fans. An onboard GoPro captured content for social media and the activation was featured on the television show, Extra.
Activent coordinated the creation of a soccer simulator inside an expanding shipping container. The simulator features several PUMA branded games that include penalty kicks, moving targets, point games and other activities. The shipping container and simulator is on-site at several large soccer tournaments.
Activent handled Kia’s activation at VidCon, a fan festival for those who love online videos. The centerpiece of Kia’s presence was the Kia Lounge, which featured a fun, engaging area for fans to hang out and share a unique experience. There was a game show, special appearances from online celebrity influencers, social media contests and Kia vehicles were used while en route to VidCon and featured special Periscope broadcasts by online influencers. A tremendous amount of authentic social exposure was created from the online celebrity influencers and fans.
To support Burt’s Bees culture, reclaimed wood was used to create the Burt’s Bees booth and experience at the Chipotle Cultivate Festivals (an event about food, ideas, and music). Consumers were educated on how we can make everything better with nature’s help and that Burt’s Bees is made better. Better for you and the world. Consumers also received Burt’s Bees samples, Lavender bundles and they had a chance to relax in a toe-meditation station.
Activent executed a spectacular basketball event for FOX Sports inside Grand Central Terminal in NYC. The goal was to generate consumer buzz, awareness and media attention promoting the Big East Basketball Tournament, exclusively on FOX Sports1. This was achieved by creating a pop-up basketball game featuring Big East legends. After the legends game, fans competed in a shooting contest to win tickets to the tournament.
Activent created and managed many programs, including a three month event tour that featured giant replicas of the evoSpeed soccer cleat and running shoe. In addition to the giant shoes, a mini soccer pitch and sprinting competition visited multiple city locations, sporting events and retailers. An extensive social media element supported the entire program for a comprehensive and integrated campaign.
If they try it, they will like it. So Activent created a "fountain van" for easy and fun sampling of Cheerwine soft drink. The van and an event staff traveled to targeted festivals, college campuses, military bases and sporting events in 41 markets over 12 weeks of activation.
To drive awareness and preference for GNC products among young, active adults, Activent created and executed a year-long campaign inside recreation centers on more than 60 college campuses. Activities included sponsorships of on-campus events such as 5K races, wellness expos and club sports teams. The program featured informational signage inside recreation centers as well as Facebook contests and free training session give-a-ways.
Activent Marketing planned, managed and executed a massive FanFest for the Big Ten Network outside Soldier Field in Chicago . This fan festival took place after the BTN Big10K race so runners and their families had a fun interactive experience. Activities included a water slide, photograph opportunities as well as football related activities.
Activent converted Zamboni® ice re-surfacers into NHL Stanley Cup Playoffs on NBC ice cream trucks. The converted Zambonis were placed in high traffic locations in six markets to generate awareness and drive tune-in around the start of the NHL Stanley Cup Playoffs. Street teams handed out round ice cream sandwiches shaped like hockey pucks with scratch-n-win game pieces. The events also included Facebook and twitter extensions.
GAC Fairs and Festivals bus tour visited country music concerts and festivals throughout the summer. Consumers were invited onto the GAC tour bus to relax and enjoy sneak peek screenings of upcoming programming. Event staff also encouraged consumers to get their photo taken with their favorite GAC host. Consumers received photo prints onsite.
Activent executed a unique event and social media campaign to celebrate NBA All-Star Game fans and to introduce a new NBA banking product. Beautifully-designed podiums displaying autograph memorabilia were positioned at high-traffic locations throughout the host city. The podiums and event staff engaged fans at the airport, hotels, malls, downtown locations, Jam Session and at the arena. The campaign continued into the night at bars and featured large street teams as well as LED video trucks. Fans were encouraged to enter the #RealFan contest by uploading photos to Instagram or Twitter using the special hashtag.
The Biotechnology Industry Organization (BIO) wanted policymakers, delegates and the media to know that it is engaged in the political process, so teams hit the streets of Tampa and Charlotte during the Republican and Democratic National Conventions. The activation consisted of branded electric vehicles that traveled high-traffic locations while street teams handed out premiums as well as information on BIO.
Activent handled Kia Motors activation at the NBA Nation traveling tour. The activation took place over 25 days and visited eight markets. The consumer experience included several interactive activities as well as extensive data capture.
To generate awareness, buzz and media exposure for Lights Out, an FX series about a retired boxer, Activent executed a large special event inside Grand Central Terminal in Midtown Manhattan. The event included USA sanctioned boxing bouts and special appearances by actors from the series as well as real boxing celebrities.