Big Ten Network
A traveling celebration of Big Ten Football that included a live pre-game show and a fan tailgate experience. The BTN TV personalities fed off the energy from the fans while the fans showed off their passion and wit through signs and banners. The entire event was hosted by an engaging emcee and DJ, a giant LED screen showed highlights from the event, as well as the live pre-game show on BTN. A fan experience included several fan activations areas that were sponsored by GEICO, TIAA, Dairy Queen, T-Mobile, and Slim Jim. The drawing power of the on-air presence and the BTN tailgate was the perfect way to kick off Saturday football, Big Ten style.